Developing an app and posting it on App Stores is not the sole motive of a company. Creating an engaging app takes much more than just an interesting idea. You need to build an awesome strategy that help drive better engagement for your app. Here are some Strategy by which you can increase your user engagement as well as retain them for longer time. Creating a Good App:Engagement start with the user’s first interaction with your app and that’s in the app store itself. If they don’t find it valuable and beneficial in anyways, no one will download the apps, in many ways that’s the worst form of engagement. Before creating an app you should be confident that this app will solve the problems of user, it will be beneficial to them. Instead of focusing more on features we should always consider how much the user is getting benefits which will ultimately bring the new and old user’s back on the app. Educate Users The app you have placed, people are not aware of that. You need to educate them by grabbing their attention by telling them what are the benefits they will be getting. Instead of showing screenshots and interface elements, create custom illustrations to simply introduce the value propositions of your app. Try Before,Buy:There are many apps which are free as well as paid. Very few people prefer paid apps. So at first give the users a trail version with limited features unlocked & when they get addicted and start exploring it more, then they will surely subscribe for the in-app purchase or pay for unlocking all robust features of the app. But be sure that your app provides the best experience otherwise there are chances they may abandon the app too. Make Speed a Feature in Your App:5sec is the time which will decide the future of your app. If your app is not fast and dependable each time it's opened, it’s only a matter of time before it’s abandoned. Whenever we develop an app we need to keep in mind that the pages must load in seconds because users are very impatient and they may move to the substitutes if they find the app lagging. Push Notifications:There are many times when an app goes for quiet long time and after that they are forgotten or abandoned eventually. You need to think about some tricks to get your user back on the app, this can be done with push notifications. For ex: Mobikwik, a pocket wallet, Mobile Recharge & Bill Payment app sends in messages in the form of push notification by providing cash back offer to the users. This is a technique to lure the users so that they get engaged on the app again and start using their service. Deep LinkingDeep linking is one of the best thing which can leverage the quality and bring more engagement on the app. With the help of Deep Linking you will be able to redirect the user from any page, sms, notification or email to the app page directly instead of going through a long process. Google, Apple and other are continuing to invest their approaches for Deep Linking. Updation:This can be one of the reason why your users may abandon your app. App maintenance and updation should be the most essential thing Failing to maintain your app can cause users to leave in search of other options over time. Updates on App leave an impression in the mind of the users that you are committed to the app and you are continuously upgrading the app by adding new features for better performance. Outstanding User Experience:Whenever you built an app, adding marvelous features shouldn’t be the goal always. You should always think of providing the best User Experience so that the user sticks and engages with your app for a longer time. Though, you got the best features and design if the UX/UI is not upto mark there are chances of getting abandoned by the users. All of these strategies can be practiced and implemented for bringing better engagement on your applications. If you are not aware of your audience on whom the app is focused then it will be very difficult to plan the strategy for bringing the engagement on the apps. Don’t put all the approaches into practice out at once. You’ll want to understand the impact that any one of these tactics will have on your app. Then continue to tackle each item over time, so that you know how each of them helped increase your engagement numbers.
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