Developing an app and posting it on App Stores is not the sole motive of a company. Creating an engaging app takes much more than just an interesting idea. You need to build an awesome strategy that help drive better engagement for your app. Here are some Strategy by which you can increase your user engagement as well as retain them for longer time. Creating a Good App:Engagement start with the user’s first interaction with your app and that’s in the app store itself. If they don’t find it valuable and beneficial in anyways, no one will download the apps, in many ways that’s the worst form of engagement. Before creating an app you should be confident that this app will solve the problems of user, it will be beneficial to them. Instead of focusing more on features we should always consider how much the user is getting benefits which will ultimately bring the new and old user’s back on the app. Educate Users The app you have placed, people are not aware of that. You need to educate them by grabbing their attention by telling them what are the benefits they will be getting. Instead of showing screenshots and interface elements, create custom illustrations to simply introduce the value propositions of your app. Try Before,Buy:There are many apps which are free as well as paid. Very few people prefer paid apps. So at first give the users a trail version with limited features unlocked & when they get addicted and start exploring it more, then they will surely subscribe for the in-app purchase or pay for unlocking all robust features of the app. But be sure that your app provides the best experience otherwise there are chances they may abandon the app too. Make Speed a Feature in Your App:5sec is the time which will decide the future of your app. If your app is not fast and dependable each time it's opened, it’s only a matter of time before it’s abandoned. Whenever we develop an app we need to keep in mind that the pages must load in seconds because users are very impatient and they may move to the substitutes if they find the app lagging. Push Notifications:There are many times when an app goes for quiet long time and after that they are forgotten or abandoned eventually. You need to think about some tricks to get your user back on the app, this can be done with push notifications. For ex: Mobikwik, a pocket wallet, Mobile Recharge & Bill Payment app sends in messages in the form of push notification by providing cash back offer to the users. This is a technique to lure the users so that they get engaged on the app again and start using their service. Deep LinkingDeep linking is one of the best thing which can leverage the quality and bring more engagement on the app. With the help of Deep Linking you will be able to redirect the user from any page, sms, notification or email to the app page directly instead of going through a long process. Google, Apple and other are continuing to invest their approaches for Deep Linking. Updation:This can be one of the reason why your users may abandon your app. App maintenance and updation should be the most essential thing Failing to maintain your app can cause users to leave in search of other options over time. Updates on App leave an impression in the mind of the users that you are committed to the app and you are continuously upgrading the app by adding new features for better performance. Outstanding User Experience:Whenever you built an app, adding marvelous features shouldn’t be the goal always. You should always think of providing the best User Experience so that the user sticks and engages with your app for a longer time. Though, you got the best features and design if the UX/UI is not upto mark there are chances of getting abandoned by the users. All of these strategies can be practiced and implemented for bringing better engagement on your applications. If you are not aware of your audience on whom the app is focused then it will be very difficult to plan the strategy for bringing the engagement on the apps. Don’t put all the approaches into practice out at once. You’ll want to understand the impact that any one of these tactics will have on your app. Then continue to tackle each item over time, so that you know how each of them helped increase your engagement numbers.
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People nowadays are basically addicted to their Smartphones, By 2017, over a third of the world’s population is projected to own a smartphone, an estimated total of almost 2.6 billion smartphone users in the world. So, it’s the best time for the businesses to leverage this opportunity to reach the users. The best way to reach the users is through companies personalized apps. Superior ranking apps on Play store are the result of a superlative idea & design. So, let's’ talk step-wise on how to built a robust app for your business. 1. Define your Goal: Your goal for developing the app, its purpose and mission should be precisely defined. You should be aware and clear for the target market you focusing on. You should be answerable to yourself about the following too: What the app is going to do? What are the Problems it will be solving or the need it will be meeting? 2. Start Sketching: Sketching is laying foundation for your app. Here you are able to visually conceptualize the features, structure and how the app will be working. A simple sketch will give an idea to your peers of how and what the app will be like which will make them work on it more effectively. 3. Research The success of every small thing begins with an eagle eyed research done for the app. As we know there are millions of apps in Play store so it’s not that the app you build will be Unique. But you can strictly check out for the pros and cons of other app and implement that in your own app. A quality research on ‘Technical requirement’ will be a must for the app, must have the idea of the new techs to be more advanced. The app can be only successful when it will meet the expectation of its user so the their requirement should be given higher priority for the success of the app. To increase the reach of the, one need to also do some research in order to how to App market & Monetize the app after it’s ready 4. Business Analysis Before going for the app building you need to analyse the bucks which the app will be costing in developing. Like the Platform on which it will be built, technology that will be used and other things which will be integrated . There should be an complete analysis of everything to know what will be the overall expenses as well as how to deploy the app to market after development. 5. Create Wireframe & Storyboard Wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website. Using this you can add the different screens you will be having on your app as well as adding specific buttons for navigating or to provide some response for any action side by side you must be working on developing the Storyboard for the app. The idea behind is to understand the complete connection between each screen and how users will navigate through the app. 6. Define the Backend of your Mobile app: Now it’s time to use that storyboard to start examine functionality. Using your wireframe, you need to delineate your servers, APIs, and data diagrams. Clear diagrams are created as they will serve as the directions for everyone working on your project. 7. Test your Prototype This is a stage where you will be needing the help of the other people for their feedback on the prototype, who may be your friends, family etc. You need to provide them the wireframe to test its functionality and the experience they are having. Wherever they are finding any flaws noting them there itself to be improvised. While checking things one need to keep oneself in the shoes of the users and develop the app and do the changes in this step itself instead of making it more complex by changing things in the later stage. 8. Build the Backend of your Mobile App Since the app have been defined clearly now it’s time for the build the backend. You need to keep in mind the feedback which was given by the testers, while designing the back end.For this your developers need to setup servers, API’s, Databases and storage solutions. Side by side you should have actively created your developers account on the stores of specific platforms to post them after development. 9. Design the App Skins Now comes the work of the designers/developers to build the best UI. The user interface is a very important part of your app because people are attracted to how things look and how easy they are to navigate. Here they develop the outlook of different pages which will be there on the app. They need to be clear and of high resolution. 10. Test Again: Now again a second round of testing is imperative . In this case all the screens of the app should be visually pleasing and should be a lot attractive. There are various platforms which allows you to add clickable links to navigate your app. They will help you examine the final layers, interactions, and design of your app as well. You can use the information you get from this testing phase to help you move forward. 11. Revise and continue to Build: Once you are done with the testing part, now you are aware of the things in which your app is lagging. You must pen down those things and start making changes in it and carry forward the development work. In some instants ideas pop out, you can implement that too if it can add values to your app. Basing on that you can ask your designers/ developers to make the further changes. 12. Beta Testing In software development, a beta test is the second phase of software testing in which a sampling of the intended audience tries the product out. Here you need to make a set of people try your app on their Smartphone and take their feedback on the UI and UX and if there are any loopholes you can correct them 13. Release Time Congrats now your app is all set to go to the app stores of different platforms. As we talked earlier that you will need a developer account for putting the apps in appstore and it’s mandatory. Now, you can simply add your app to the android store. It will not be reviewed right away. You will instantly be selling your app in the Google Play store. iOS, on the other hand, will review your app before it can go live. While there is no set time frame for the Apple team to review your app and push it on the shelves, you can estimate about a week of waiting. After your app goes live, you are now all set to meet to the demands of the users . But here the work doesn’t end. Getting your app live doesn’t bring traffic as well as increase the downloads. You need to plan a proper strategy for proper branding and marketing of your app which is the most important thing. We can say that if the app is WATER, marketing is AIR. You can live someday without water but you can’t survive without AIR. Hope you got a proper ideas of how to build a mobile app.
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